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Guides
Guides & checklists
Plain language, factual, ad-policy friendly.
Guide
How to write a casting brief
A clear brief reduces back-and-forth and improves match quality.
- Deliverables: photo / video, format, quantity
- Usage: channels (web/social/OOH), duration, territories
- Schedule: call time, shoot duration, location
- Casting criteria: age range (if relevant), style, skills
Checklist
Model application basics
Keep information consistent and accurate.
- Recent photos in natural light
- Accurate height and basic measurements (if available)
- Availability in Dubai/UAE
- Simple portfolio link
Short articles
Evergreen content for trust & SEO.
Article
Usage terms in simple words
Usage usually covers channel, duration and territory. Documenting these avoids misunderstandings.
Article
On-set communication
Clear call sheets, timely confirmations and respectful communication help keep productions on schedule.
Article
Why we don’t promise outcomes
Bookings depend on each client brief and suitability. We avoid misleading claims and focus on process clarity.
Article
Photo vs video casting
Video often requires additional considerations (script, timing, usage, and sometimes voice). Mention it early.